This isn’t normally what I do, but a colleague linked me to this nonsense this morning, and I figured it’s worth a few cheap laughs.
PETA (People for the Ethical Treatment of Animals) has started a campaign to re-brand the image of the lowly fish. From their own campaign website:
People don’t seem to like fish. They’re slithery and slimy, and they have eyes on either side of their pointy little heads—which is weird, to say the least. Plus, the small ones nibble at your feet when you’re swimming, and the big ones—well, the big ones will bite your face off if Jaws is anything to go by.
And so they have decided to rename fish to ‘Sea Kittens,’ in an attempt to convince the kind of people who are only in favour of protection for the cute and cuddly animals to give fish some respect. These are the same reasons that preteen girls cite when deciding to become vegetarians, (a phase that usually lasts for a week at most) and not the reasons for which a concious responsible organization should be promoting the salvation of our fishy friends.
To be fair, the campaign is being run by Peta2, the arm of the organization dedicated to indoctrinating teenagers who are only really interested in saving the cuddly animals anyway. May I take a moment to ask just how many of their target audience have ever even seen Jaws?
